Podcasting is exploding, causing some to believe the market is saturated. But podcasting still represents only a small segment of the media landscape (less than 10%), and in recent years has been largely dominated by particular types of people and stories, which is what led to the creation of Critical Frequency in early 2018. Aiming to provide a platform for podcasters of color, women podcasters, and pods from areas well outside the media hubs, Critical Frequency currently produces six podcasts, with three more slated this year, and has managed to monetize in a variety of ways. In this session we'll talk about when it does and doesn't make sense to start a podcast and, if you go for it, what to expect in terms of time commitment and monetization.
