Today’s brands or businesses often use growth hacking - a set of rapid, low-cost marketing experiments on social media - to gain more followers or customers. But how well does the “growth hacking” approach work for journalists in 2018? What challenges are unique to our profession and how can we help each other overcome them? This panel, consisting of a journalism professor, academic and social media manager, will explore the modern journalists’ quest to elevate their profiles online and reach a wider audience. Participants will situate their individual social media growth goals in a larger industry context, and will leave with actionable solutions to thrive and help other women in the era of hashtags and retweets. The panel will include a hands-on training exercise and helpful resources journalists can use to continue the “growth hacking” practice, however it manifests in their own careers.
